Lumina Living · Direct-to-Consumer Lifestyle Brand
Scaling ad spend from $5,000 to $25,000/day with unit economics assurance.
| Industry | Consumer Goods |
| Service | Marketing & Technology |
| Tags | PERFORMANCE ADS, SCALE, UNIT ECONOMICS |
| Highlight | +185% Margin Expansion |
Scaling performance marketing profitably through synchronized supply chain automation.
Automating the feedback loop between Facebook / TikTok ad spend and warehouse inventory to prevent stockouts and margin erosion.
CHALLENGE
Uncontrolled CAC spikes and stockouts throttled profitable growth.
Scaling campaigns rapidly led to out-of-stock notices, delayed customer deliveries, and declining advertising efficiency.
SOLUTION
Real-time inventory sync tied directly to programmatic ad triggers.
Automated rules pause ad sets when buffer inventory drops below threshold, while routing orders to regional nodes to preserve 3-day delivery.
Aligning media spend with warehouse fulfillment velocity.
01
Programmatic campaign throttling.
Custom API middleware linking Shopify inventory states to Meta & TikTok Ad accounts in real time.
02
Dual-coast US fulfillment nodes.
Optimized East and West Coast shipping zones to reduce cross-country transit fees by 26%.